About us

ZeroSum is a leader in software, marketing, and data science. We’re focused solely on the automotive industry.

Our team of automotive, technology, marketing, data, and software leaders have been working in the space with several different teams over the past decade. In late 2017, we brought these disciplines together to form an automotive marketing organization. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of our roots, one of the world’s largest privately held media companies, Advance, we sought out to compile all of this data and give our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI™ in 2020.

We’re the only player in the space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners. 

Demo now and see how ZeroSum AI™ can level up your stores.

The Platform

The Platform

ZeroSum AI™ is the auto industry’s first big data and artificial intelligence platform that offers next level store and group competitive market intelligence. We use predictive modeling to forecast sales activity and punched units with enhanced market share tools and a collection of automated marketing tech to quickly take advantage of the data and insights offered up by the platform.

Artificial intelligence analyzes past performance from the store, plus surrounding market and uses our index of vehicles to provide leading dealers and operators direct access to market data that increases decision making speed and accuracy for sales, bottom line and market share growth.

Automotive market share is after all, a ZeroSum game.

ZeroSum AI™ is the auto industry’s first big data and artificial intelligence platform that offers next level store and group competitive market intelligence. We use predictive modeling to forecast sales activity and punched units with enhanced market share tools and a collection of automated marketing tech to quickly take advantage of the data and insights offered up by the platform.

Artificial intelligence analyzes past performance from the store, plus surrounding market and uses our index of vehicles to provide leading dealers and operators direct access to market data that increases decision making speed and accuracy for sales, bottom line and market share growth.

Automotive market share is after all, a ZeroSum game.

Speed to market is everything when a shopper only visits 1.3 lots before buying a car. Our campaigns refresh several times per day to accurately show your latest inventory.

When inventory makes or breaks a sale, it is important to get in front of a shopper as many times as possible.

Your inventory is king.

Stop giving it away to 3rd party vendors who capture your leads. Drive traffic directly to the VDPs the shopper viewed.

ZeroSum Executive Leadership

Andy Lobred

President

Matt Sharp

Chief Digital Officer

Dennis Wichterman

VP of Sales

Nick Dionne

VP of Product

Get the right traffic.

Automotive market share is a zero-sum game. Grow and protect your share with inventory focused, data fueled, AI marketing strategy. Stop the guesswork. Never take anyone’s word for it. Leverage big data and a full-time strategist expertly equipped with the ZeroSum AI™ platform.

Get there first.

Automotive market share is a zero-sum game. Grow and protect your share with inventory focused, data fueled, AI marketing strategy. Stop the guesswork. Never take anyone’s word for it. Leverage big data and a full-time strategist expertly equipped with the ZeroSum AI™ platform.

Get there first.

Talk to a strategy expert today.