Gold-Standard Automotive Audience
Access our first-party data that is built from years of analysis to help you make better data-driven decisions.
Largest Database of Inventory
Gain competitive insights like supply, demand, pricing, turn rates, and more on all new and used vehicles for sale, nationwide.
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Updated Daily
Our database is updated daily, ensuring accuracy and effectiveness of your marketing campaigns and analytics.
Detailed and simplified marketing performance
ZeroSum’s marketing solutions are built from our data-driven knowledge of how the auto industry works. Our tech knows which shoppers are in the market, which units need to move, and how many impressions those units need in order to sell.
Because our campaigns are driven by 24/7 artificial intelligence, all of our strategy and creative is constantly being optimized to respond to the market as it exists currently.
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Gold-standard in data quality
Years of historical data plus real-time machine learning enables us to focus on the data points that matter. Our first-party audience size directly matches how many units sell each month, meaning that we've got this down to an exact science.
Plus, our data scientists continually monitor data, trends, and performance to assist the AI in creating an even better end result for our dealerships.
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Real-time automotive insights
As much as we love data, we know that any insight we provide is only as good as the action taken from it. Our MarketAI platform takes the vast array of data we generate and summarizes it into information that can be easily understood and used by your dealership.
Plus, the platform offers a consistent reference point for real-time measurements on market share and competitor pricing. This helps give you the best idea of the market as it exists at the very moment you're looking at it.
OTT/CTV Video Ads
Deliver simple, effective, inventory-driven, dynamic videos right to your shoppers on their favorite streaming platforms.
Social Media Ads
Show inventory-based social ads of cars you have in stock directly to consumers on their social networks.
Digital Display Ads
Keep your ads up to date and in front of potential customers looking for the same or similar cars on your lot.
Google Vehicle Ads
Target shoppers looking for cars you have available, and place your live inventory feed at the top of their Google's search results pages.
Search Engine Marketing
Create dynamic search ads that use compelling ad copy to eliminate wasted ad spend and drive more traffic directly to your website.
Data and Intelligence
With first-party audience data, the largest database of active VINs, and real-time market insights, we understand the industry in a way that no one else can.