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In today's automotive battlefield, your dealership's marketing budget is the ammunition determining whether you thrive or merely survive. Every dollar wasted on ineffective tactics is a dollar that could be driving qualified buyers to your lot....
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The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April...
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ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...
4 min read
Did you know customers conduct more than half of local search queries using mobile devices and tablets? Additionally, voice searches for "car...
