3 min read
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for dealerships to remain competitive and visible. As a complement to paid advertising, ZeroSum now offers SEO to...
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2 min read
Segment Dynamics Require a Multi-Faceted Approach From Dealers
2 min read
By Andrew Zack, Senior Director of Product Development
1 min read
One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...
2 min read
By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...
