4 Ways AI Boosts Your Dealership Ad Performance

Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns must be on point to capture a consumer's attention. But with so much competition, how can dealers make their ads stand out? 

Artificial Intelligence (AI) can transform a dealership's marketing strategy by delivering targeted advertising while maximizing a dealer's return on investment. AI collects real-time data faster than any human can, and if you're looking at different ways to deliver ad campaigns for your dealership, you need to consider what AI can do.

Here are some capabilities of AI you might be missing out on:

1) Laser-Focused Targeting

AI can analyze data incredibly fast. A dealer might have X amount of Type A cars on-lot, and if 3 of those cars sell, AI can update the ad on its own, with no need for dealer interference. That way, ads that Meta and Google run show shoppers vehicles available in their market straight from the dealer's lot. These ad companies can also send targeted messages based on data gathered about them or what the consumer searches for—for example, showing electric vehicles for environmentally minded customers or highlighting larger cars available for families. 

2) Personalization with Prediction

Consumers are bombarded daily by generic ads, which can hold little interest in shopping preferences. Like Netflix and Spotify, which use recommendation algorithms, dealerships can leverage machine learning to predict customer behavior. This technology is vital to the AI revolution, transforming businesses globally. In the dealership world, machine learning can predict when a customer will likely buy a car and which cars they might be interested in in your inventory. 

3) AI Works While a Dealer Sleeps 

The true potential of AI lies in powering real-time business decisions. The AI magic happens when automation and real-time analysis come together. Dealers don't have to lift a finger to dynamically tailor their automotive offerings based on what was sold the previous day. That way, when the customer is being shown an ad, they see a car that AI decided needed a marketing push behind it to sell and show only available vehicles. 

4) Getting the Most Out of Your Budget 

AI can adjust your ad in real time based on competition and market conditions. This ensures you stay competitive and get the most out of precious advertising dollars. Is a specific model turning a little too slowly? AI can push a particular model more or pull back on advertising spend if a vehicle sells efficiently. 

All the Benefits of AI and More 

ZeroSum uses our all-in-one platform, MarketAI, to help dealers match live inventory to specific customers by providing data-driven insights on in-market shoppers. ZeroSum’s MarketAI knows the exact vehicle model to showcase at the right time. With transparent VIN-level reporting, real-time market insights, and inventory-specific digital ad campaigns, dealers know which vehicles perform best and which might need a boost. MarketAI automatically changes the marketing plans, optimizing a dealer’s advertising spend and powering seamless, inventory-specific digital ad campaigns. ZeroSum’s MarketAI helps dealerships get the most out of their investment in digital marketing. 

By embracing MarketAI, dealers can create targeted, personalized, and data-driven ad campaigns to attract more qualified leads, convert more sales, and keep their dealerships ahead of the competition. So, ditch the traditional approach to marketing and put the power of MarketAI to work for your dealership today.