Jeff Englishmen

4 min read

7 Data-Driven Marketing Tips for Dealerships in 2025

By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based marketing and advertising decisions, it’s easy to fall behind the competition. The key is using...

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Used Vehicle Inventory

2 min read

Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments

By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...

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lease incentives car purchasing

2 min read

How Automotive Pricing and Incentives are Shaped by Competitive Context

By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...

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electric car driving down the road

1 min read

Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers

Dealers don’t need to be told about the difficulties of selling electric vehicles. With an average days-to-move of 91 days, they are well aware of...

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cardealership

2 min read

Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts

By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...

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