3 min read
The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April 2025 State of the Dealer report, the impact is clear and immediate: new vehicle movement jumped by an...
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4 min read
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...
4 min read
Did you know customers conduct more than half of local search queries using mobile devices and tablets? Additionally, voice searches for "car...
3 min read
Search engines now display generative AI snippets at the top of search results pages. What does this mean for vehicle dealers, and how can you better...
