ZeroSum

two lane road under cloudy skies

2 min read

6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know

It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital than ever, with numerous interactions occurring between a shopper and a car dealer before purchase.

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google vla ads listing

2 min read

How To Increase Car Dealer Conversion Rates With Google Vehicle Ads

Alongside search, video, and display ads, there is one newer web-based ad type that every car dealer needs to take advantage of: Google Vehicle Ads.

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computer screen with charts and data

2 min read

How to Use Car Dealership Software to Streamline Your Operations

From keeping track of customers and employees to your running your website and ads, if you’re an auto dealer, you have a lot to manage. Here are four...

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hands in a circle showing teamwork

1 min read

Welcome Elizabeth Tuckner

ZeroSum is excited to announce a new member of our team, Liz Tuckner. As a Dealer Success Manager, Liz will be building relationships with our...

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human hands with documents and diagrams

2 min read

When Will Used Car Prices Drop and What Will it Mean for Dealers? Check Out These Automotive Pricing Trends

In this month’s Market First Report, we talked about how despite declining over the last two months, used vehicle prices are back on the rise. Will...

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