ZeroSum

2 min read

What Dealers Can Expect From the Used Car Market in the Second Half of 2022

Earlier this year, we saw extremely high levels of demand for used cars, continued inventory shortages, and rising prices. Will this trend continue into the second half of 2022, or will demand and prices begin to ease? Read on to see ZeroSum’s take.

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2 min read

If You're a Car Dealer and You're Not Doing This, You Should.

If you're not running social ads, here's why you should: Social media is now more important than ever when it comes to selling cars, and for some...

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hands in a circle showing teamwork

1 min read

Welcome Mark Baruth

ZeroSum is excited to announce a new addition to our team, Mark Baruth. Mark is an automotive and digital expert with over a decade of experience in...

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couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

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remote control pointed at digital continents

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...

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