ZeroSum

2 min read

ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers

NEW YORK, NOVEMBER 10, 2021 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto...

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used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

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2 min read

The Fallacy of Wanting to See Your Own Ads

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...

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picture of moving vehicle zooming through the screen with augmented reality UI

3 min read

2023 Digital Marketing Trends for Auto Marketers And Car Dealers

The car retail industry is one of the most competitive industries today. As a car dealer marketer, it’s important for you to stay ahead of the curve...

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amazon warehouse

2 min read

Learn from Amazon: Why you should focus on your customers first

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff...

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