ZeroSum

hands in a circle showing teamwork

1 min read

Welcome Mark Baruth

ZeroSum is excited to announce a new addition to our team, Mark Baruth. Mark is an automotive and digital expert with over a decade of experience in the industry. He has been published over 300 times in publications such as Road & Track, Jalopnik,...

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ZeroSum Market First Report April 2022: Is The Car Industry Adjusting To The 'New Normal' Of Inventory?

3 min read

ZeroSum Market First Report April 2022: Is The Car Industry Adjusting To The 'New Normal' Of Inventory?

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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couple car shopping at a dealership

3 min read

The Importance of Inventory-Based Marketing on the Automotive Path to Purchase

Even before they get to your lot, your potential customers embark on a journey that leads them to their dream car. From the moment someone decides...

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remote control pointed at digital continents

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of...

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MarketAI dashboard screenshot

2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps –...

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