3 min read
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for dealerships to remain competitive and visible. As a complement to paid advertising, ZeroSum now offers SEO to...
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New vehicle supply impacting incentive spending, certified used vehicle pricing
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Segment Dynamics Require a Multi-Faceted Approach From Dealers
1 min read
One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...
2 min read
Marketed Discounts Triple Over the Past Year
