ZeroSum

First time car buyers

4 min read

Appealing to First-Time New Vehicle Shoppers: Is Your Vehicle Detail Page Set Up for Success?

Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college beater. He wants to purchase his first brand-new car, but upon researching, he discovers there aren’t as...

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SEO Car Dealerships

3 min read

The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers

With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...

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Avg Inv Nov 2024

2 min read

NEW VEHICLE INVENTORY HITS 3.14 MILLION UNITS, JUMPING BY 3% IN EACH OF THE PAST TWO MONTHS

New vehicle supply impacting incentive spending, certified used vehicle pricing

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1 min read

Supply vs. Demand in the 2024 Electric Vehicle Market. What's Next for Automakers?

One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian)...

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