ZeroSum

large football stadium under cloudy sky

2 min read

Automotive Is a Top Spender at Super Bowl LVI. Here’s How to Leverage the Exposure.

In 2021, the automotive industry alone spent over $65 million in advertising at Super Bowl LV (Kantar). With the auto industry consistently at the top in terms of ad spend, it is crucial that you take advantage of the coming increase in brand...

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1 min read

Here's What's Happening in the Used Car Market at the Beginning of 2022

We recently published our January Market First Report which showed trends in the new vehicle market as inventory shortages continued. Since then, we...

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variety of cars at a dealership

3 min read

Unlock the 6 Hidden Opportunities of Low Auto Inventory in 2023

When inventory is low, it is important to stay ahead of the competition. Read on to learn our six top tips for leveling up your marketing, attracting...

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hands in a circle

1 min read

Welcome Cole Martin

ZeroSum is excited to announce Cole Martin as a Sales Development Representative who will assist in the execution of the outbound sales process by...

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hands in a circle

1 min read

Welcome Jared Crawford

ZeroSum is excited to announce Jared Crawford as a Sales Development Representative who will assist in the execution of the outbound sales process by...

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