ZeroSum

amazon warehouse

2 min read

Learn from Amazon: Why you should focus on your customers first

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff Bezos, is not only one of the richest people in the world but he is revered worldwide as a genius and a...

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2 min read

7 Key Questions Every Dealer Should Ask their Marketing Vendor

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming...

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2 min read

How Car Dealerships Can Compete with Carvana and Vroom

Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers'...

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cars lined up in a dealership lot

3 min read

The Marketing Metrics that Should Matter Most to Dealerships

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...

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2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...

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