ZeroSum

Automotive Marketing Plannig

3 min read

A Modern Marketing Plan for Car Dealers

An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households are cutting cable and subscribing to streaming apps, and major platforms are finally taking consumer...

Read More

2 min read

Coronavirus Impact on National Car Shopping Activity Mid March 2020

The COVID-19 Impact on Weekend Automobile Shopping. Weekend Car Shopping Falls Nearly 30% Last updated: 3/23/20 Automotive movement declined rapidly...

Read More

1 min read

National Trend Update: The Northeast Is Seeing Double-Digit Growth And Shopping Is Up Nearly +5%

National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%

Read More

1 min read

Coronavirus Impact on National Car Shopping Activity Early March 2020

The COVID-19 Impact on Automobile Shopping, Behavior and Operations. There are more active in-market shoppers online heading into the weekend. Last...

Read More
BMW cost per VDP

1 min read

BMW stores see over 500% ROI with inventory-driven platform from ZeroSum

Success Story BMW stores see over 500% ROI with inventory-driven platform from ZeroSum Results: • 97 Vehicles touched with marketing • 32 Moved...

Read More