ZeroSum

3 min read

How AI is Improving Dealership Marketing

Artificial intelligence has revolutionized how businesses operate, with automotive dealerships being no exception. In the past, dealership marketing & sales relied on hit-or-miss methods, but the emergence of AI greatly benefits dealers due to its...

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Businessman showing computer screen to coworkers in creative office

2 min read

8 Mistakes to Avoid When Creating Car Dealership Ads

When crafting ads for your dealership, there is more to consider than you might think. Below are eight of the most critical mistakes to avoid when...

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Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

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Buying a Car Online

2 min read

Revolutionizing Automotive Lead Conversion with MarketAI

In the fast-paced world of automotive sales, how do dealerships transform in-market shoppers into customers?

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cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

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