4 min read
Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the business world in 1960, the Four P’s have been the guiding principle for three generations of...
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3 min read
The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...
2 min read
In the ever-changing landscape of auto dealership marketing, maintaining a competitive edge is not just an option—it's a necessity....
4 min read
The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...
1 min read
Dealers are facing a challenge; the supply of electric vehicles (EVs) is not on par with current consumer demand. Government regulations along with...
