ZeroSum

marketing real time data

2 min read

Why Using Real-Time Data is Crucial for Successful Dealership Marketing

In today's highly competitive automotive industry, successful dealerships should leverage real-time data more than ever to make critical marketing and operational decisions. On the marketing side, real-time data can help dealerships better...

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July 2023 Market First at a Glance

4 min read

ZeroSum Market First Report July 2023: New and Used Car Inventory is Down from June, but the Market is in a Much Stronger Place than One Year Ago

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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June 2023 market first

3 min read

ZeroSum Market First Report June 2023: Despite a Small Bump in New Car Inventory, Prices Remain Historically High

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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car with connectivity lines

3 min read

The Importance of Data-Driven Marketing for Automotive Dealers

In a previous blog, we’ve examined the rise of artificial intelligence (AI) in digital marketing for dealerships. But it’s time to look at...

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Car with AI images

3 min read

AI and the Evolution of Dealership Marketing

Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...

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