ZeroSum

woman leaving car dealership

2 min read

Tapping the Right Technology Drives Faster Turn Rates, Higher Profits

Any auto dealer who wants to understand the importance of turn rate should visit a Greek Restaurant at the height of the lunch rush.

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Five people around a thumbs up on social media

2 min read

Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising

Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....

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two colleagues discussing ideas on tablet and computer

2 min read

ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing

The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...

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car dealer using car dealership software solution on ipad inside a dealership

2 min read

What Car Dealership Software Solutions Do Successful Dealers Use?

Last Updated February 22, 2024 Dealers in 2024 have a lot to track, including customers, employees, advertising, and more. How can a dealership...

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digital display ad placement

2 min read

How to Run Effective Car Dealership Digital Display Ads

As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...

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