ZeroSum

car with connectivity lines

3 min read

The Importance of Data-Driven Marketing for Automotive Dealers

In a previous blog, we’ve examined the rise of artificial intelligence (AI) in digital marketing for dealerships. But it’s time to look at data-driven AI marketing and what makes it so essential to the success of a modern dealership.

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Car with AI images

3 min read

AI and the Evolution of Dealership Marketing

Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...

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Electric vehicle charging

6 min read

Boosting EV Adoption: Strategies for US Consumers and Dealers

Electric vehicles (EVs) are energy efficient, quieter, contribute to a better environment, and require less maintenance than gas-powered vehicles....

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May 2023 Market First

4 min read

ZeroSum Market First Report May 2023: New and used car inventory is down for the first time in months, but prices are still rising.

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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Car and question mark

3 min read

The Auto Industry’s Record Profits: Sustainable Success or Temporary Boom?

By the end of 2022, automotive manufacturer Stellantis reported a 13% drop in U.S. sales, with additional automakers like Honda and Nissan reporting...

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