ZeroSum

Car price increase

2 min read

High-Priced Vehicles, Stagnant Incomes. Why Matching Inventory to the Right Customer Is More Important than Ever

The global microchip shortage that gripped the auto industry in recent years caused many manufacturers to relive their college Economics 101 lessons. Namely, tighter supply drives up prices and yields higher profits on a per vehicle basis.

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April 2023 Market First

4 min read

ZeroSum Market First Report April 2023: New Vehicle Inventory is Predicted to Dip Slightly as Used Car Prices Increase for the First Time in Months

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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young driver excited holding car key while sitting in car window

2 min read

Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer

A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...

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customers at electric vehicle charging station

2 min read

Growing EV Options Likely to Lead to New Customer Segments

MarketAI Can Help Dealers Navigate the Evolving EV Marketplace

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