Aggressive Incentives Causes Shopping to Increase Amid Sales Nose Dive

As brands across the board are experiencing ups and downs in every way imaginable from the COVID-19 pandemic, so were states across the nation. The data showed there was a connection between showrooms being closed and reduction of shopping activity. For instance, almost all of the north-east was locked down and online shopping activity took a big hit. On the flip-side the south-east states weren’t as locked down by statewide executive orders, and saw increased activity.

See a full list of Showroom Status by state here.