2 min read
Coronavirus Impact on Automotive Inventory & Shopping Activity
The COVID-19 Impact on Automobile Shopping, Behavior and Operations. 7-Day Movement | National Movement | ...
1 min read
Success Story
BMW stores see over 500% ROI with inventory-driven platform from ZeroSum
Results:
• 97 Vehicles touched with marketing
• 32 Moved vehicles attributed to the campaign
Challenge
-
Sales staff spending too much
time fielding poor quality leads. -
Cannot view VIN attribution data
making it difficult to measure return
on ad spend. -
Third-party sites redirect leads
hindering the user experience.
Solution
-
Returned over 500% ROI by delivering
high-quality leads from an actively shopping ZeroSum audience. -
Can view VIN attribution in
ZeroSum AI™ platform. -
Campaign continually optimizes
based on available inventory.
There are 3.5 million people actively shopping for a vehicle right now. Target shoppers based on their actions. Not those who might fit some complex and expensive 3rd party audience.
The above BMW clients used ZeroSum Social to target people that were actively shopping then were able to apply VIN-level attribution to their campaign to see the true ROI.
About ZeroSum
ZeroSum is a leader in software, marketing, and data science. Focused on market share growth and inventory based executions. Unique, thin, In-Market audience, and industry changing technology combine the shopper, the journey, and the vehicle in a relevant, useful and timely way that maximizes your vehicles and your website products, with zero waste.
A Deep Dive into ZeroSum’s MarketAI Data and Why Your Dealership Should Take Notice
ZeroSum is the creator of MarketAI, the industry’s first AI-driven marketing automation platform that combines real-time, first-party active shopper...
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...