ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

4 min read

7 Data-Driven Marketing Tips for Dealerships in 2025

By Jeff Englishmen, VP of Dealer Success The vehicle market moves fast, and keeping up can feel overwhelming. If your dealership isn’t making data-based marketing and advertising decisions, it’s easy to fall behind the competition. The key is using...

Read More
VIN Social Media Ads

2 min read

Harnessing Social Media VIN-Level Advertising to Move the Needle

As the landscape of automotive digital marketing grows, the need for strategic, impactful advertising is more important now than ever. With inventory...

Read More
New Veh Inv Dec 2024

1 min read

NEW VEHICLE INVENTORY APPROACHING PRE-PANDEMIC LEVELS, JUMPING TO 3.23 MILLION UNITS IN NOVEMBER

Used Vehicle Inventory Remains Steady at 1.91 Million Units GRAND RAPIDS, Mich., Dec. 4, 2024 /PRNewswire/ -- New vehicle inventory on auto dealer...

Read More
First time car buyers

4 min read

Appealing to First-Time New Vehicle Shoppers: Is Your Vehicle Detail Page Set Up for Success?

Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college...

Read More
SEO Car Dealerships

3 min read

The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers

With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...

Read More