ZeroSum Blog

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electric car charging

2 min read

MarketAI Key to Sparking EV Sales: High Inventories, Customer Interest Show the Time is Right for EVs

When it comes to auto industry sales strategy, even for technologically advanced vehicles, dealers should always remember an adage that dates to the days of Blacksmiths shoeing horses. “Strike while the iron is hot.”

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Feb 2023 Market First Report

3 min read

ZeroSum Market First Report February 2023: Used Vehicle Inventory Faces Sharpest Decline in Almost Two Years

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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woman leaving car dealership

2 min read

Tapping the Right Technology Drives Faster Turn Rates, Higher Profits

Any auto dealer who wants to understand the importance of turn rate should visit a Greek Restaurant at the height of the lunch rush.

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Five people around a thumbs up on social media

2 min read

Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising

Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....

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two colleagues discussing ideas on tablet and computer

2 min read

ZeroSum's MarketAI Driving Smarter, More Efficient Search Engine Marketing

The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...

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