ZeroSum Blog

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two lane road under cloudy skies

2 min read

6 Crucial Moments on the New Car Buying Journey That Every Auto Dealer Should Know

It’s no secret that the automotive buying journey has changed drastically over the last several years. Now, the car buying process is more digital than ever, with numerous interactions occurring between a shopper and a car dealer before purchase.

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ZeroSum August 2022 Market First Report: New Vehicle Inventory May Be Rising. What’s Next?

3 min read

ZeroSum August 2022 Market First Report: New Vehicle Inventory May Be Rising. What’s Next?

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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google vla ads listing

2 min read

How To Increase Car Dealer Conversion Rates With Google Vehicle Ads

Alongside search, video, and display ads, there is one newer web-based ad type that every car dealer needs to take advantage of: Google Vehicle Ads.

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computer screen with charts and data

2 min read

How to Use Car Dealership Software to Streamline Your Operations

From keeping track of customers and employees to your running your website and ads, if you’re an auto dealer, you have a lot to manage. Here are four...

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woman using social media on phone

2 min read

How to Sell More Cars Using Social Media in a Low Inventory Market

With new vehicles in short supply, it is crucial to turn cars more quickly to receive more inventory from your manufacturer. There are two great ways...

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