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Dave Jacobs recently graduated, moved back to his home state of California, entered the workforce, and is finally ready to upgrade his college beater. He wants to purchase his first brand-new car, but upon researching, he discovers there aren’t as...
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With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
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New vehicle supply impacting incentive spending, certified used vehicle pricing
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Segment Dynamics Require a Multi-Faceted Approach From Dealers
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By Andrew Zack, Senior Director of Product Development
