ZeroSum Blog

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remote control pointed at digital continents

3 min read

4 Benefits of A Strong OTT Automotive Marketing Strategy for Dealerships & Marketers

It’s clear that streaming services have revolutionized the way audiences engage with media. With the explosion of social media and the uptick of streaming platforms over the past few years, dealers and marketers are forced to change the way they...

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MarketAI dashboard screenshot

2 min read

Demystify Your ZeroSum MarketAI Dashboard: How to Make the Most of Your Metrics

MarketAI by ZeroSum is a one-stop-shop platform that not only reports your current inventory and market statistics but anticipates your next steps –...

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woman at laptop with colleagues

2 min read

Automotive Advertising Trends: How Dealers are Being Forced to Change Their Messaging and Channels

These are unprecedented times in the automotive industry, and advertising is no different. Read this blog to learn how to take advantage of increased...

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looking for car on tablet

2 min read

How to Increase Your Dealership's Odds of Showing Up in Google Vehicle Ads

If you want to substantially increase your visibility on search pages, there is a clear solution: Google Vehicle Ads. This lower-funnel product...

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2 min read

ZeroSum Announces Google Vehicle Ads, an Inventory-Based Shopping Solution for New and Used Car Dealers

GRAND RAPIDS, MI, March 16, 2022 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive...

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