ZeroSum Blog

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hands in a circle showing teamwork

1 min read

Welcome Ziad Itani

ZeroSum is excited to welcome Ziad Itani to our growing team. Ziad joined the company as Demand Generation Manager in February 2022. He is excited to help accelerate lead generation and to be a part of a team that is striving to support the car...

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Hands in a circle showing teamwork

1 min read

Welcome Mitchell Minyard

ZeroSum is excited to highlight a recent addition to our team, Mitchell Minyard. Mitchell joined the company as a Performance Analyst in October...

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Hands in a circle showing teamwork

1 min read

Welcome Erica Sims

ZeroSum is excited to highlight a recent addition to our team, Erica Sims. Erica joined the ZeroSum team in October 2021 as a Performance Analyst and...

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3 min read

A Deep Dive into ZeroSum’s MarketAI Data and Why Your Dealership Should Take Notice

ZeroSum is the creator of MarketAI, the industry’s first AI-driven marketing automation platform that combines real-time, first-party active shopper...

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large football stadium under cloudy sky

2 min read

Automotive Is a Top Spender at Super Bowl LVI. Here’s How to Leverage the Exposure.

In 2021, the automotive industry alone spent over $65 million in advertising at Super Bowl LV (Kantar). With the auto industry consistently at the...

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