1 min read
Welcome Erica Sims
ZeroSum is excited to highlight a recent addition to our team, Erica Sims. Erica joined the ZeroSum team in October 2021 as a Performance Analyst and is already making an impact.
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3 min read
A Deep Dive into ZeroSum’s MarketAI Data and Why Your Dealership Should Take Notice
ZeroSum is the creator of MarketAI, the industry’s first AI-driven marketing automation platform that combines real-time, first-party active shopper...
2 min read
Automotive Is a Top Spender at Super Bowl LVI. Here’s How to Leverage the Exposure.
In 2021, the automotive industry alone spent over $65 million in advertising at Super Bowl LV (Kantar). With the auto industry consistently at the...
1 min read
Here's What's Happening in the Used Car Market at the Beginning of 2022
We recently published our January Market First Report which showed trends in the new vehicle market as inventory shortages continued. Since then, we...
3 min read
Unlock the 6 Hidden Opportunities of Low Auto Inventory in 2023
When inventory is low, it is important to stay ahead of the competition. Read on to learn our six top tips for leveling up your marketing, attracting...