ZeroSum Blog

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1 min read

Welcome Serena Ralph

ZeroSum proudly announces Serena Ralph as Content Marketing Strategist responsible for developing new strategies to further engage prospective and current customers through content. Serena will create blog and social media posts as well as implement...

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1 min read

The fastest route to high-quality video that the auto industry has ever seen

For years, auto dealers have struggled to navigate the complex and expensive cable TV industry. With the emergence of over-the-top (OTT) and...

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Dealer Handing Keys To New Customer After Winning A Deal

2 min read

2023 Automotive Social Media Marketing Tips: Strategies for Car Dealerships to Maximize ROI

With 2023 fast approaching or if you are an auto dealer reading this in 2023, you know that social media marketing is a must in the new year. But,...

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2 min read

ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers

NEW YORK, NOVEMBER 10, 2021 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry,...

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used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

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