ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Dealer Handing Keys To New Customer After Winning A Deal

2 min read

2023 Automotive Social Media Marketing Tips: Strategies for Car Dealerships to Maximize ROI

With 2023 fast approaching or if you are an auto dealer reading this in 2023, you know that social media marketing is a must in the new year. But, with inventory shortages persisting and used cars becoming harder to afford, smart and efficient...

Read More

2 min read

ZeroSum Launches Auto-Stream: World’s First High-Performance OTT/CTV AI-Driven Advertising Platform for Auto Dealers & Marketers

NEW YORK, NOVEMBER 10, 2021 – ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry,...

Read More
used inventory on a dealership's lot

2 min read

3 Ways to Shift Focus to Used Car Inventory

Updated April 11th, 2024 Many auto dealers tend to fixate on moving their new car new inventory, but with a recent surge in used car movement now is...

Read More

2 min read

The Fallacy of Wanting to See Your Own Ads

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say...

Read More
picture of moving vehicle zooming through the screen with augmented reality UI

3 min read

2023 Digital Marketing Trends for Auto Marketers And Car Dealers

The car retail industry is one of the most competitive industries today. As a car dealer marketer, it’s important for you to stay ahead of the curve...

Read More