ZeroSum Blog

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2 min read

The Fallacy of Wanting to See Your Own Ads

Most people have heard the phrase “I’ll believe it when I see it” but that ideology isn't always true especially in marketing. Some people will say that if they are not seeing their own ads, then their marketing program is not working but even...

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picture of moving vehicle zooming through the screen with augmented reality UI

3 min read

2023 Digital Marketing Trends for Auto Marketers And Car Dealers

The car retail industry is one of the most competitive industries today. As a car dealer marketer, it’s important for you to stay ahead of the curve...

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amazon warehouse

2 min read

Learn from Amazon: Why you should focus on your customers first

There’s no dispute – Amazon is a giant among retailers. Founded in 1994, Amazon boasted $386 billion in annual revenue in 2020. The founder, Jeff...

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2 min read

7 Key Questions Every Dealer Should Ask their Marketing Vendor

There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming...

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2 min read

How Car Dealerships Can Compete with Carvana and Vroom

Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers'...

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