ZeroSum Blog

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2 min read

What does “the death of cookies” mean to auto dealers?

It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the implications and key actions they should take before this happens.

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cars lined up in a dealership lot

3 min read

The Marketing Metrics that Should Matter Most to Dealerships

If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...

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2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...

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empty car dealership lot

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core...

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Dealer making a sale

2 min read

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going...

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