ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

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2 min read

How to use MarketAI’s VINSights to your advantage

Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy from your dealership or push them toward a competitor. One of the most common struggles many dealers...

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empty car dealership lot

2 min read

Inventory vs Marketing: Here's What the Data Shows Us

Dealerships across the country can sit back, relax and turn their core model inventory faster than ever before. But the uptick in turn rate on core...

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Dealer making a sale

2 min read

Third-Party Lead Providers are Wasting Your Time & Money – Here’s How

In the auto industry, efficiency isn’t always about how sometimes it’s about who. Like “who are you most likely to sell cars to?” and “who is going...

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1 min read

ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising,...

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Data-powered MarketAI Platform

2 min read

ZeroSum Announces the Launch of Marketing Platform MarketAI

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry,...

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