ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

1 min read

ZeroSum Continues Growth & Innovation, Adds Ritu Parr, Senior Director of Marketing

Meet Ritu Parr, the newest member of the ZeroSum team. Ritu is an expert marketer with more than 19 years of experience in media, advertising, creative direction, and marketing leadership. She most recently came to us from Mspark where she served as...

Read More
Data-powered MarketAI Platform

2 min read

ZeroSum Announces the Launch of Marketing Platform MarketAI

NEW YORK, May 26, 2021 -- ZeroSum, an industry leading provider of software, data, and marketing automation services to the automotive industry,...

Read More
Winning The Inventory Game with Marketing and Technology

2 min read

Dealers: How To Win With Any Inventory

Spoiler alert: Subscribe to the MARKETai Platform to market the vehicles you have without wasting dollars on the vehicles you don't. Maximize your...

Read More

2 min read

Dealers: Leverage Your Content to Keep Your Shoppers

The average automotive shopper visits less than 2.5 lots before purchasing a vehicle. The decision to buy is made online before they step foot in...

Read More