ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Inventory Based Video Ads

2 min read

WHY Inventory-Based Video Marketing

Two facts have been true since the Model T first came to market: You can only sell what you have. Demand and competition vary from market to market. If this seems obvious, then why are so many automotive marketing dollars wasted on vehicles that...

Read More
Automotive Marketing Plannig

3 min read

A Modern Marketing Plan for Car Dealers

An unprecedented marketing revolution is upon us. Consumers are engaging with some form of digital consumption virtually 24 hours a day, households...

Read More

2 min read

Coronavirus Impact on National Car Shopping Activity Mid March 2020

The COVID-19 Impact on Weekend Automobile Shopping. Weekend Car Shopping Falls Nearly 30% Last updated: 3/23/20 Automotive movement declined rapidly...

Read More

1 min read

National Trend Update: The Northeast Is Seeing Double-Digit Growth And Shopping Is Up Nearly +5%

National Trend Update: The northeast is seeing double-digit growth and shopping is up nearly +5%

Read More

1 min read

Coronavirus Impact on National Car Shopping Activity Early March 2020

The COVID-19 Impact on Automobile Shopping, Behavior and Operations. There are more active in-market shoppers online heading into the weekend. Last...

Read More