ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

1 min read

Supply vs. Demand in the 2024 Electric Vehicle Market. What's Next for Automakers?

One year ago, automotive dealerships were contending with a significant backlog of electric vehicles languishing on their lots. (Non-Tesla/Rivian) EVs accounted for 5.5% of total inventory, but represented only 3.5% of total vehicle movement in...

Read More
Used Vehicle Inventory

2 min read

Older, Higher Mileage Used Vehicles Call for Marketing Strategy Adjustments

By Jeff Englishmen, VP of Dealer Success at ZeroSum The global pandemic and related supply chain challenges took a toll on new vehicle inventory in...

Read More
Avg In Sep 2024

2 min read

Market Adjustment Pricing for New Vehicles triples as vehicle inventory grows 50 percent year-over-year

ZeroSum "State of the Dealer" Report Shows New Vehicle Inventory Settling in Near 3 Million Units

Read More
Aug 2024 state of the dealer

2 min read

New Car Inventory Declines (Slightly) For the First Time in Two Years

Selling Conditions Remain Competitive Across New, Used, and Certified

Read More