ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

electric car driving down the road

1 min read

Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers

Dealers don’t need to be told about the difficulties of selling electric vehicles. With an average days-to-move of 91 days, they are well aware of the carrying costs and logistical challenges associated with selling EVs.

Read More
cardealership

2 min read

Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts

By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...

Read More
AI and Cars

2 min read

4 Ways AI Boosts Your Dealership Ad Performance

Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...

Read More

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Read More
Mar 2024 State of the dealer

2 min read

Automotive Demand Rebounds After January's Seasonal Slide

GRAND RAPIDS, Mich., March 18, 2024 /PRNewswire/ -- The ZeroSum State of the Dealer Report is the first and premier data source for the new, used,...

Read More