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Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns must be on point to capture a consumer's attention. But with so much competition, how can dealers...
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A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
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GRAND RAPIDS, Mich., March 18, 2024 /PRNewswire/ -- The ZeroSum State of the Dealer Report is the first and premier data source for the new, used,...
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Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...
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“It was the machines, Sarah. Defense network computers. New... powerful... hooked into everything, trusted to run it all. They say it got smart, a...
