ZeroSum Blog

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Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing investment will turn your inventory faster than your market competitors. In this post, we will...

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Buying a Car Online

2 min read

Revolutionizing Automotive Lead Conversion with MarketAI

In the fast-paced world of automotive sales, how do dealerships transform in-market shoppers into customers?

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October 2023 Market First

3 min read

ZeroSum Market First Report October 2023: New Car Inventory Is Continuing To Rise; Used Vehicles Prices Drop for the Fifth Straight Month

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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cars lined up in dealership

4 min read

Technology Has Enhanced The Four Ps Of Car Dealership Marketing: How Savvy Auto Dealers Can Meet Customers Online

Anyone familiar with marketing has likely been introduced to the concept of The Four Ps -- Product, Price, Place, and Promotion. Introduced to the...

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September 2023 Market First

3 min read

ZeroSum Market First Report September 2023: New Car Inventory Has Reached a New Two-Year High; Used Vehicles Average Price Below $30,000 for the First Time in Two Years

The ZeroSum Market First Report is the automotive industry’s first source to predict month-end vehicle movement, providing vital supply and demand...

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