5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
2 min read
ZeroSum November 16, 2021
With 2023 fast approaching or if you are an auto dealer reading this in 2023, you know that social media marketing is a must in the new year. But, with inventory shortages persisting and used cars becoming harder to afford, smart and efficient digital solutions are even more important. Inventory is moving quickly and dynamic ad campaigns paired with active shopper audience targeting is the only way to go.
Inventory-based social media marketing allows you to target shoppers using your existing inventory of vehicles. Once you sell a vehicle, it will disappear from online ads, which prevents prospects from clicking on vehicle description pages (VDPs) for moved vehicles therefore eliminating wasted ad spend and ensuring a better user experience.
High-quality social media marketing will also allow for advanced active shopper targeting which puts your ads in front of people looking to buy right now. With this smaller audience, you get an additional bang for your buck because you focus your marketing spend on the shoppers that are most likely to purchase a vehicle.
As the automotive industry continues to evolve, car dealerships need to stay ahead of the curve when it comes to marketing. Social media marketing is a great way to reach customers, build relationships, and increase sales. Here are some tips to help you develop a successful automotive social media marketing strategy for your dealership in 2023:
Utilize these tips to create a successful social media marketing strategy for your dealership and watch your sales grow. Social media marketing allows dealers to reach a large audience of active shoppers in a cost-effective way. Plus, dynamic ads allow for each ad to be customized to an individual shopper showing them the inventory on your lot that they’re most likely to engage with.
One of our clients, Reinhardt Lexus, came to ZeroSum after a string of poor experiences with other vendors who were not being transparent or showing any true return on investment (ROI). They had very specific goals that they were looking to accomplish and our MarketAI Social product was one of many solutions presented to them. Since partnering with ZeroSum, the dealership has seen their new car sales increase by 23% and they have maintained the #1 position in their market.
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