ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Active Shoppers

SEO Car Dealerships

3 min read

The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers

With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...

Read More

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Read More
Monitoring car dealer competition

2 min read

Car Dealership Marketing Strategies & Tools That Can Help Monitor Competition

Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...

Read More