ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Artificial Intelligence (3)

Dealer Counts Around the US

2 min read

Demystifying Automotive Agency Terms like “Real-time,” "Active Shoppers," “AI,” and “Automation”

As a dealer, you are inundated with marketing lingo by various agencies and providers, but what you really care about most is whether your marketing...

Read More
Buying a Car Online

2 min read

Revolutionizing Automotive Lead Conversion with MarketAI

In the fast-paced world of automotive sales, how do dealerships transform in-market shoppers into customers?

Read More
car with connectivity lines

3 min read

The Importance of Data-Driven Marketing for Automotive Dealers

In a previous blog, we’ve examined the rise of artificial intelligence (AI) in digital marketing for dealerships. But it’s time to look at...

Read More
Car with AI images

3 min read

AI and the Evolution of Dealership Marketing

Digital advertising has been on the rise for many years and is now amplified by the evolution of AI-driven advertising tools. The COVID-19 pandemic...

Read More
car dealer using car dealership software solution on ipad inside a dealership

2 min read

What Car Dealership Software Solutions Do Successful Dealers Use?

Last Updated February 22, 2024 Dealers in 2024 have a lot to track, including customers, employees, advertising, and more. How can a dealership...

Read More