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The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
Artificial Intelligence
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Great Data: The Key to AI Success in Automotive Marketing
By Andrew Zack, Senior Director of Product Development
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Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers
Dealers don’t need to be told about the difficulties of selling electric vehicles. With an average days-to-move of 91 days, they are well aware of...
2 min read
4 Ways AI Boosts Your Dealership Ad Performance
Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
3 min read
5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...