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The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
Data & Intelligence
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The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers
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Great Data: The Key to AI Success in Automotive Marketing
By Andrew Zack, Senior Director of Product Development
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Increase Car Dealership Visibility with Proven SEO Techniques
With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car...
2 min read
How Automotive Pricing and Incentives are Shaped by Competitive Context
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...