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Great Data: The Key to AI Success in Automotive Marketing
By Andrew Zack, Senior Director of Product Development
Data & Intelligence (2)
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Increase Car Dealership Visibility with Proven SEO Techniques
With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car...
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How Automotive Pricing and Incentives are Shaped by Competitive Context
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
1 min read
Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers
Dealers don’t need to be told about the difficulties of selling electric vehicles. With an average days-to-move of 91 days, they are well aware of...
2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...