4 min read
SEO for Car Dealers: Why Your Google Business Profile Matters
Did you know customers conduct more than half of local search queries using mobile devices and tablets? Additionally, voice searches for "car...
Dealers
3 min read
The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
2 min read
The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers
2 min read
How Automotive Pricing and Incentives are Shaped by Competitive Context
By Jeff Englishmen, VP of Dealer Success at ZeroSum Consumers have many choices to make when buying a car: new or used, lease or buy, features and...
2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...