3 min read
The Competitive Advantage of Strategic Inventory Visibility
The recent tariff implementations have dramatically accelerated automotive market shifts that were already underway. According to ZeroSum's April...
Dealers
4 min read
Build custom, inventory-synced video ads in seconds with Auto-Stream
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
3 min read
Stop choosing sides: How SEO and paid ads work together to supercharge dealership results
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...
4 min read
SEO for Car Dealers: Why Your Google Business Profile Matters
Did you know customers conduct more than half of local search queries using mobile devices and tablets? Additionally, voice searches for "car...
3 min read
The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...