2 min read
Market Adjustment Metric Tied to Dealer Performance, Points to Strategic Shifts
By Jeff Englishmen, VP of Dealer Success at ZeroSum Say you’re in the market for a new dishwasher. You do some research, identify a brand that meets...
Dealers (2)
2 min read
4 Ways AI Boosts Your Dealership Ad Performance
Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...
3 min read
5 Common Car Dealership Marketing Mistakes (and How to Fix Them)
A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...
2 min read
Car Dealership Marketing Strategies & Tools That Can Help Monitor Competition
Dealerships cannot remain successful if they are not staying informed on their competition. By utilizing price comparison platforms and inventory...
2 min read
Artificial Intelligence: Improving the Automotive Industry
“It was the machines, Sarah. Defense network computers. New... powerful... hooked into everything, trusted to run it all. They say it got smart, a...