2 min read
Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....
2 min read
The headline at last year’s Google Automotive Summit was “Disrupt, or be disrupted.” At ZeroSum, we couldn’t agree more. Technology is constantly...
2 min read
Last Updated February 22, 2024 Dealers in 2024 have a lot to track, including customers, employees, advertising, and more. How can a dealership...
2 min read
As an auto dealer, digital display ads are one of the most crucial types of advertisements to run. They capture leads that are looking to buy a car,...
1 min read
The ZeroSum Round Up is a collection of articles, reports, and other information that ZeroSum believes is useful to automotive dealers and others...
