4 min read
Build custom, inventory-synced video ads in seconds with Auto-Stream
ZeroSum introduced the Auto-Stream platform in 2021, providing a convenient way for vehicle dealerships to go live fast with video ad campaigns using...
Digital Advertising
3 min read
Stop choosing sides: How SEO and paid ads work together to supercharge dealership results
For auto dealerships, paid advertising is typically at the core of their digital marketing strategy and for good reason. It delivers effective...
2 min read
Harnessing Social Media VIN-Level Advertising to Move the Needle
As the landscape of automotive digital marketing grows, the need for strategic, impactful advertising is more important now than ever. With inventory...
3 min read
The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers
With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...
2 min read
The Fastest Moving Vehicle Segments? It Might Surprise You
Segment Dynamics Require a Multi-Faceted Approach From Dealers