2 min read
Auto Dealers Who Dismiss GenZ Will Miss Out on a Potentially Profitable Customer
A trend developing among GenZ drivers could prove to be a concern to auto dealers. This customer base, (born between 1996-2007) seems less interested...
Digital Advertising (4)
2 min read
Growing EV Options Likely to Lead to New Customer Segments
MarketAI Can Help Dealers Navigate the Evolving EV Marketplace
4 min read
ZeroSum’s Auto-Stream Helps Dealers Take Advantage of Shifting Consumer Media Habits
A new question has worked its way into the American lexicon in recent years, and it’s having a fundamental impact on how auto dealers need to reach...
1 min read
ZeroSum Named 2023 Google Premier Partner
ZeroSum, an automotive industry leader in inventory-based automotive marketing is excited to announce the company has achieved 2023 Google Premier...
2 min read
Facebook Grows Audience, Increases Efficiency, and Remains Key Component of Auto Dealer Advertising
Auto dealers might want to remember a famous quote from Mark Twain when it comes to their social media advertising strategy, particularly Facebook....