ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Advertising (7)

man on phone on Facebook

3 min read

How to Advertise Your Car Dealership on Facebook to Maximize Sales

Advertising on Facebook is a great way for dealers to generate leads for their sales team and improve brand awareness. Here are some of the steps...

Read More
two friends relaxing in the back of a car on a summer day

2 min read

2023 Automotive Marketing Trends That Accelerate Sales

In the automotive industry, technologies and business models are constantly evolving. To stay competitive, dealers must keep up with the latest...

Read More
person at computer with metrics on screen

3 min read

A Car Dealer Marketing Plan for Used Car Sales in 2024

Updated April 24th 2024 Now is a good time to focus on used car sales as demand increases. It's important to understand what inventory to buy and how...

Read More
woman at desk holding pen in a meeting

2 min read

3 Benefits of White-Labeling vs. Building Automotive Marketing Software for Your Agency

As an agency, you want to make sure your clients are 100% satisfied, but it can be difficult to offer everything they need within your current...

Read More
man handing credit card to woman

3 min read

How to Maximize Your Automotive Ad Spend in a Low Inventory Market

It’s a terrible feeling when you invest your hard-earned money in to advertising your cars, but you don’t end up with the results you’re looking for....

Read More