ZeroSum Blog

Learn about the latest trends, insights, research on automotive marketing, and more!

Subscribe to the Blog Today

Digital Marketing

VIN Social Media Ads

2 min read

Harnessing Social Media VIN-Level Advertising to Move the Needle

As the landscape of automotive digital marketing grows, the need for strategic, impactful advertising is more important now than ever. With inventory...

Read More
SEO Car Dealerships

3 min read

The Importance of SEO for Car Dealerships: Increasing Traffic from In-Market Shoppers

With over 90% of consumers researching vehicles online before making a purchase, Search Engine Optimization (SEO) has become essential for...

Read More

2 min read

Increase Car Dealership Visibility with Proven SEO Techniques

With so many potential car dealership customers starting their buying journey online, it's essential to have a strong online presence. For car...

Read More
AI and Cars

2 min read

4 Ways AI Boosts Your Dealership Ad Performance

Today's car shoppers overwhelmingly choose to research vehicles online before ever stepping foot on a dealership lot. So, a dealership's ad campaigns...

Read More

3 min read

5 Common Car Dealership Marketing Mistakes (and How to Fix Them)

A 2023 study showed that 88% of customers research a car online before purchasing. With car buyers increasingly relying on digital channels, social...

Read More