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7 Key Questions Every Dealer Should Ask their Marketing Vendor
There is no shortage of choice in today’s world and automotive marketing companies are no different. The options for a new vendor can be overwhelming...
Digital Marketing (10)
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How Car Dealerships Can Compete with Carvana and Vroom
Carvana and Vroom have reimagined the car buying experience. These two brands are rapidly gaining traction by taking advantage of modern consumers'...
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What does “the death of cookies” mean to auto dealers?
It’s old news that Google has plans to eliminate third-party cookies, but auto dealers who rely heavily on online advertising need to understand the...
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The Marketing Metrics that Should Matter Most to Dealerships
If you were to ask 100 auto dealers what the most important metric they track is you would get 100 answers saying "sales". But are auto dealers...
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How to use MarketAI’s VINSights to your advantage
Vehicle pricing and inventory decisions are a key part of a dealership’s day-to-day operations. A few hundred dollars could entice a shopper to buy...